CK Downtown: The new urban fragrance by Calvin Klein
Downtown is the new women’s fragrance by Calvin Klein, launched in summer 2013, but fit for all year around. Inspired by the modern, young, urban woman, Downtown is aiming for occupying a top spot within women’s perfumes as did Euphoria before, or do even better. Will this come true? Lets get to know this new fragrance a bit better.
Downtown is a floral, woody fragrance with a sweet touch, much liked by the young generation. Created by Caroline Sabas, the olfactory mixture [combination] opens with citric notes as Italian lemon and bergamot, Tunesian neroli, green pear, and plum. Its heart notes incorporate gardenia leaf, pink pepper, and violet leaf. Its base notes are cedarwood from Texas, frankincense, benjui from Laos, vetiver, and velvety musk.
A fragrance for all year around.
To represent this new fragrance by Calvin Klein, the brand has chosen the actress Rooney Mara. She is described as “the protagonist’s beautiful portrait reflecting a real woman and not an iconic actress”, who embodies [personifies] the modern woman aimed for.
The flacon, sophisticated while simple at the same time, also defines this type of an urban “Downtown Girl”: independent, who reaffirms what she likes, her passions, identity, her town, her day-to-day. Who enjoys her daily routine. Who remains herself.
The spot “Downtown” was filmed by David Fincher (Director of the American version of “Millennium: The Girl with the Dragon Tattoo”, “The Social Network“ o “Seven”), with the song “Runaway” sung by the Yeah, Yeah, Yeahs as the soundtrack. Quite an attractive mixture, isn’t it?
If you have liked its presentation and you wish to try it you may find Downtown in our Novelties section as well as following the link Women’s perfumes Calvin Klein.