I LOEWE ME: the new youthful and rebellious Loewe perfume
Whenever we think about Loewe, concepts as “luxury”, “elegance” or “class” come to our mind. As in fashion and accessories, Loewe perfumes are classics in the world of fragrances, whether female or male. It seems that this year, to celebrate the 40th anniversary of the prestigious Spanish firm, Loewe wanted to break off its traditional and classic image, move with the times, looking for a younger audience, without losing its essence.
That change can be perfectly perceived in the new Loewe perfume for woman: I Loewe Me, successor to the youthful and romantic I Loewe you fragrance. I Loewe Me is a youthful, fresh and rebellious scent, considered the naughty and offender sister, crossing out the “You” and writing a “Me” instead marking its presence as its aroma pretends.
It is a fruity fragrance, an eau de toilette that combines the freshness of tasty strawberry, the sweetness of recently fresh cut pear, fizzy blackberry and juicy mandarin, which along with the sparkling spicy magnolia, pink pepper and the sensuality of raspberry, musk, sandalwood and vanilla, end in a refreshing and fascinating fragrance.
The bottle, inspired by the Loewe Leather Icons collection (the largest one), is the identical image of rebellion: cylindrical, wrapped in black leather (typical brand material) and tacks (esp.trendy this season). Pure transgression with character. Elegance and transgression in perfect fusion.
I Loewe Me is inspired by a young, lively, independent and unpredictable woman. Despite her youth, she is confident, independent, knows what she wants and how to get it, she has no qualms about doing anything. A liberal woman, who likes and loves herself. Rebel, charismatic and feminine.
It’s time to think about you. Love yourself with I Loewe Me.
This new female perfume by Loewe is now available on your online perfume shop, Perfume’s Club.