Kokorico, the new fragrance by Jean Paul Gaultier with Jon Kortajarena
French designer Jean Paul Gaultier strikes us again with his new perfume: Kokorico.
A different man from Le Male, for self-confident and definite stylish men. An original fragance, forward and sensual in all.
ITS NAME: onomatopoeia of “kikiriki“, the cockcrow in French, this fragrance is designed for men “proud as roosters,” but in a positive way.
A shout of virility.
ITS PACKAGE: Jean Paul Gaultier has always paid special care to the packaging design of his perfumes.
We can see a black bust profile with bright red letters, but if we look at the package profile, we can see the stem-silhouette container of the classic Le Male.
Original and different, keeping Gaultier style. This odd bottle comes in a red and shaped can similar to as a film reel (emblematic perfume packaging).
Here you can see the manufacturing process of its original packaging: a video so avant-gard as its design.
ITS NOTES: Woody oriental with fresh notes. This fragrance, inspired by the cocoa, patchouli and cedar smell, is a perfect blend of power fig leaves in its top notes, the sensuality of bitter cocoa bean into the heart and the virility of timber as output notes.
Not a cloying formula despite the cocoa, where bitterness takes precedence over the sweet, which along with timber creates “an aphrodisiac perfume, a concentration of sensuality and flamboyant style,” as defined by its creators, Olivier Cresp and Annick Menard.
A strong fresh and masculine perfume.
ITS IMAGE: Jon Kortajarena, one of the most international Spanish models at the moment and very much sought in perfume advertising, appears dancing a flamenco-rock fusion, dressed in Gaultier Haute Couture, with feathers and toupee (Elvis living reincarnation, if he had been a cock …).
THE SPOT: black and white shot, takes care over photography, whose artifice is Jean Baptiste Mondino. Rhythm, art and flamenco-rock.
A very attractive merge. You cannot miss it.
In case you did not have enough, here’s the MAKING OF:
The perfume has been launched with a line of beauty products, such as roll-on deodorant, bath gel or after-shave lotion.
Kokorico is available in masculine perfumery section of our shop.
What do you think of Kokorico?